When founder Stacia Guzzo’s mother discovered she had breast cancer, it was a through noticing a lump directly underneath her armpit.
She had no family history of breast cancer or noted genetic predisposition, so Stacia began to do some research to learn more about breast cancer and its risk factors. That was the first time she learned about studies which linked the aluminum in antiperspirants to breast cancer (as well as Alzheimer’s Disease).
At the time, Stacia tried to go aluminum-free herself—but it was a struggle. A dedicated “clinical strength” antiperspirant user, Stacia needed something that controlled odor all day, had a smoother application, smelled great, and felt convenient to use.
She didn’t find anything on the market that hit all those marks…
…so a few years later after studying skin care formulation, she created one herself. It would take a few years of trial and error to perfect, but
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