100% PURE® isn’t just our name. Or just our ingredient list. 100% PURE
is a commitment to producing the purest, healthiest products and
educating everyone on why being 100% PURE® is so important. We strive to
live with compassion, kindness and empathy; to be environmentally
sustainable and to improve the lives of 6 billion people and animals
while also being charitable and giving back to our global community.
Fruit Dyed Makeup
100% PURE® cosmetics are colored from vibrant fruit, vegetable, tea and
other plant pigments which contain an exorbitant amount of skin
beneficial vitamins, antioxidants and other healthy phyto nutrients that
make skin healthier. Most other cosmetics are colored from FD&C dyes
like Red Dye #40, Blue Dye #6, Yellow Dye #5, etc which could contain
harmful coal tar, lead, mercury and other heavy metals.
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